Boss Orange

Singapore, March 2010.  Beginning with Spring/Summer 2010, BOSS Orange will be taking a new direction under the hands of its new creative director, Eyan Allen. The first BOSS Orange freestanding store in Southeast Asia officially opened at the end of 2009 at Mandarin Gallery with a new, unique store concept.

The BOSS Orange store manifests the urban lifestyle of the world's great cities that uniquely captures today's zeitgeist. The store concept strongly communicates and reflects the design direction of the line: unmistakably individual, shabby chic and inspired by traditional heritage with a contemporary twist.

With a total retail space of 1,356 square feet, the use of rough and unpolished materials such as natural oak, hot rolled steel and concrete finish aesthetically brings out the authentic atmosphere to showcase the collections. All furniture units are made to meet the high density, functionality, durability needs and maximum space productivity of fashion retail business.